While bigger fashion brands and the industry as a whole have been under increasing pressure in the last decade to provide more visibility into their supply and sustainability processes, there are still many facets of the industry that remain somewhat opaque, and in definite need of further scrutiny.
Even before the events of the global pandemic crisis, fashion executives were not looking forward to 2020. It was predicted already that 2020 would be a challenging year for many brands, particularly in the luxury sector, however no one could have predicted the roadblocks that have occurred. Trends in 2019 had shown that 2020 was likely to suffer slow industry growth, but brands also knew there would be significant pressure to expand their digital footprints, invest more in omnichannel and leverage new technology.
The fashion industry is changing at every level. These seismic shifts in most areas of the industry have needed to happen for a while but were accelerated considerably by events that took place in 2020.
