Originally from Ireland, Helen Katharine Pettigrew is a Barcelona and London based Creative Director and Fashion Stylist.
Early in her career, Helen gained a wealth of experience working in feature films, TV, shorts, commercials and photography shoots, although it was in fashion styling and creative direction that she later found her real passion.
Helen has worked on numerous fashion editorial and advertising shoots for multiple commercial clients, and has assisted backstage at London Fashion Week for designers such as Ashish, the brand NICOPANDA and for Fashion for Relief.
In 2019 Helen achieved a First Class Masters Degree in Fashion Management and Luxury Retail, giving her a unique insight into fashion and luxury business, and academic expertise in sustainability, luxury fashion branding, and the principles of luxury marketing.
She has published multiple research papers about the luxury business strategy to both inspire and engage other fashion lovers, luxury experts and curious readers.